Spotify to Add Streaming Videos to App Next Week

Spotify to Add Streaming Videos to App Next Week

Spotify (free) has long been one of the most popular streaming music services, with both free (ad-supported) and premium options. Last May the Swedish company announced that it would be coming out with a new version of the app that would also include streaming video. After a long wait, that new version will finally be arriving for iOS devices next week, according to an article in the Wall Street Journal.

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Not only will Spotify videos include clips from media such as ESPN, Comedy Central, the BBC, Vice Media, and Maker Studios, Spotify is also partnering with companies that are developing original series specifically for Spotify. 

According to the WSJ article, Spotify spent a long period testing the new version of the app with video content because it wanted to get the user experience right. One of its discoveries was that there were too many different ways for users to search for content. So to simplify things, Spotify has created packages of themed video content, such as “News of the Week” and “Laughs at Lunch.” The article also reports that the Spotify videos won't include advertising.

The press release from Spotify last summer also included a helpful video demo of the app's features.

 

 

 

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Jim Karpen's picture

Jim Karpen holds a Ph.D. in literature and writing, and has a love of gizmos. His doctoral dissertation focused on the revolutionary consequences of digital technologies and anticipated some of the developments taking place in the industry today. Jim has been writing about the Internet and technology since 1994 and has been using Apple's visionary products for decades.