How to Limit Ad Tracking in Apple Apps on iPhone

By Leanne Hays Tue, 01/02/2018

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Do you find it totally creepy when an ad pops up on your iPhone for just exactly the sort of thing you’d like to purchase? Does it seem like your phone has just a little too much inside information about your preferences, and you’d like to establish some boundaries between yourself and the wide world of capitalism? If so, it’s time for you to learn how to limit ad tracking in Apple Apps on your iPhone.

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How to Limit Ad Tracking in Apple Apps on iPhone

Go to Settings and click on Privacy.
Down at the very bottom of the Privacy page you’ll find Advertising; click it.

Toggle the Limit Ad Tracking switch.

Now that ad tracking is turned off, advertisers can no longer send you targeted ads. Even with this step taken, though, iAds will still receive data about your consumer preferences and device activity. If you’d like to take even more steps to safeguard your privacy, click here.

Top Image Credit: guteksk7 / Shutterstock.com

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Author Details

Leanne Hays

Leanne Hays has over a dozen years of experience writing for online publications. As a Feature Writer for iPhone Life, she has authored hundreds of how-to, Apple news, and gear review articles, as well as a comprehensive Photos App guide. Leanne holds degrees in education and science and loves troubleshooting and repair. This combination makes her a perfect fit as manager of our Ask an Expert service, which helps iPhone Life Insiders with Apple hardware and software issues.
In off-work hours, Leanne is a mother of two, homesteader, audiobook fanatic, musician, and learning enthusiast.

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