CES, the Consumer Electronics Show of the year is upon us. Already we’re seeing awesome products from new companies and new products from awesome companies. Fitbit, the wearable tech company, took this opportunity to announce its new smart wearable ‘Blaze’ with a square face and touch screen display. Like an Apple Watch, the Fitbit Blaze ($199.95) will be able to alternate between different bands, but per Fitbit’s standard, the watch will focus on fitness tracking. However, it will also receive Smart Notifications such as calls, text messages, and calendar events.
The Fitbit Blaze is poised to give the Apple Watch some serious competition. At roughly half the price of an Apple Watch Sport, the Fitbit Blaze doesn’t utilize third party apps but seems to do pretty much everything else. The Fitbit Blaze will track heart rate, multi-sport activity, sleep, steps, calories burned, and will include on-screen FitStar workouts, instructing you straight from your Fitbit device. Moreover, the Fitbit will be able to pair with iOS, Android, and Windows Phone devices. The Blaze doesn’t have GPS, but it can pull data from a connected smartphone. It also has music control for easy playing during workouts.
Like the Apple Watch, you can’t take it swimming; however, it is water resistant. Exciting to me is the fact that the Fitbit Blaze will have a 5 day battery life. I easily make it through a day with my Apple Watch, but five days would be amazing. The Fitbit Blaze will be available in three sizes: small, medium, and large. You can pre-order the Fitbit Blaze now for $199.95.
