Apple is slowly but surely convincing me to buy an Apple Watch. A couple weeks ago, the company released a string of short Apple Watch ads each about 15 seconds long and focusing on a specific function of the Apple Watch. Yesterday, Apple released seven more highlighting Dance, Style, Travel, and more.
In Play, a man playing the piano is updated on his eBay bid. The ad shows him continuing to play with one hand while increasing his bid.
Style subtly lets potential buyers know they can customize their Apple Watch to fit their style, featuring a red band and cute watchface to show the possibilities.
Kiss features third-party app Uber as the couple is interrupted by the car’s arrival and easily dismissed.
By far my favorite, Dance shows off Siri capabilities with voice command, “Hey Siri, play some 80s music.” Starring R&B singer, Leon Bridges and his awesome dance moves.
Apple also released ads called Skate, Travel, and Move, highlighting Apple Pay, Wallet, and the Activity app.
