Apple’s New Product Lineup—and Why It Matters
By Donna Schill
Under Tim Cook’s leadership, Apple has maintained a deep sense of reverence for its late CEO Steve Jobs. Yet never has an Apple event paid as much tribute to Jobs as during this fall’s tenth-anniversary iPhone release, which took place a decade after Jobs revealed the original “one more thing.” The event took place in the Steve Jobs Theater located in the heart of Apple Park, the company’s new Cupertino, California-based campus whose design Jobs masterminded during the last years of his life. As Cook opened the fall keynote, he showed uncharacteristic emotion as he said, “Steve’s spirit and timeless philosophy on life will always be the DNA of Apple.”