Looking Forward: How iCloud, Apple Music, and the App Store Could Be the Key to Apple’s Success
By David Averbach
Apple kicked off this year with the highest-grossing quarter of all time, earning $78.4 billion in revenue. In the first quarter, Apple beat analyst’s expectations and reversed its trend of declining revenue. There are a number of reasons for the strong performance, including high demand for the iPhone 7 Plus, as well as strong sales in China. One of the most interesting trends to emerge from Apple’s earnings call though was the sudden growth in Apple’s services category.