Fitness+: Apple's Comprehensive Digital Workout Program
By Amy Spitzfaden Both
During Apple's September event, Apple announced its new fitness subscription service: Fitness+. Apple says Fitness+ will create comprehensive, personalized workouts that include music, metrics, and instructors for all lifestyles and fitness levels. This is a logical offering in a time when many gyms are closed and many people are looking for safe and solitary ways to stay fit, but with so many free fitness programs out there, how will Fitness+ differentiate itself and justify the monthly price tag? One unique feature is that this is the first digital fitness program to synchronize with the Apple Watch, so tracking your activity, heart rate, calories, and more will be easier and more in-depth than if you were using a different program, and workout suggestions promise new levels of personalization. Users will play a workout on their iPhone, iPad, or Apple TV while their Apple Watch tracks and records their activity. And even though the Apple Watch will be collecting and analyzing more data than ever before, Apple promises that all the information, from instructors to calories, will be kept private.