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Apple has added the option to lock down your iCloud data, which protects everything in your account, including photos, videos, documents, messages, and more. Advanced Data Protection uses end-to-end encryption to safeguard your iCloud. This means no one, not even Apple, can access your data, so if there is ever a security breach at Apple, your data will still be safe. The only way to get to your iCloud will be through your Apple ID password.