Apple Skips iPhone Announcement at Its September Event, Breaking Tradition
By Amy Spitzfaden Both
In a significant break from routine, Apple's 2020 September Special Event did not include an announcement of the 2020 iPhones. Instead, the event focused on the new Apple Watch and iPad models. While the Apple Watch and iPad announcement times vary year by year, this is the first time since 2011 and only the second time ever that the new iPhones were not announced in the September event. The first time was in 2011 when the 4S was announced October 4 and released ten days later. This year's delay is linked to the COVID-19 pandemic, and while we're still waiting on all the most important information regarding the 2020 iPhone announcement and release, let's take a look at what we do know.