We weren't expecting a new iPhone announcement at Apple's live event today, so were surprised to learn that the iPhone 12 and iPhone 12 mini are now available in purple! This means that two members of the iPhone 12 lineup can be purchased in six colors: the classic white or black, green, blue, red, and the new lavender shade. Let's go over the pros and cons of springing for Apple's latest eye-catching iPhones.


Finally! The rumor mill has been buzzing about Apple AirTags since 2019, and their announcement at the 'Spring Loaded' Apple Event was long overdue. These small puck-like tracking devices allow you to attach them to valuables to help locate lost items. AirTags utilize Bluetooth connectivity and operate using the Find My app. But with many other popular tracking devices on the market, the question is: how do Apple AirTags measure up against their competitors?

One of the biggest announcements from Apple's Spring Loaded event today was the 2021 iPad Pro and its new partner, the M1 Chip. You may remember Apple's new in-house processor from the 2020 Mac line, but the fact that the same processor that powers all the latest Apple computers is now in the iPad Pro is huge, and could mean big things for the iPad. In addition to serious improvements in processing speed, we're also looking at the best graphics card in any tablet currently on the market, even outside of the Apple family. The 2021 iPad Pro also has exciting new camera features, 5G capabilities, and a Liquid Retina XDR display which means bright, crisp, and smooth images, but priced at comparable levels to actual computers, is this tablet heavyweight worth it? Let's take a look.

Apple’s Spring 2021 event kicked off with the announcement of the addition of Family Sharing features to the Apple Card. Starting in May, families in the U.S. can apply to co-own an Apple credit card thanks to the Apple Card Family program. Up to six people can share the account and build a credit history together, unlike most credit cards where the primary cardholder is the main beneficiary of any credit building. Children ages 13 and up can also have accounts with optional spending limits, while those 18 and up also have the opportunity to build credit history as a participant or co-owner on an Apple Card account.

The long-awaited new iMac comes with a whole host of features never before seen in a Mac. Apple claims users of the new iMac will love the new processing, Retina display, as well as long-overdue camera and audio upgrades. What remains to be seen is whether such a large device will support high-powered use running off the same chip from Apple’s much smaller 2020 M1 MacBook models.

Apple announcement April 20 2021

Tim Cook kicked off today's virtual Apple event with a nod to Earth Day by giving a rundown of Apple's progress toward its goal of being entirely carbon neutral by 2030. While previous virtual announcements felt stilted and unevenly paced, today's event went in the opposite direction, with the camera swooping around the Apple campus, colorful graphics darting across the screen, and Tim Cook cosplaying Tom Cruise in Mission Impossible. Overall it was a packed hour with lots of exciting product announcements. Here's our rundown of everything Cook and team introduced today, including M1 iMacs, the surprise addition of the M1 chip to the iPad Pro, a new Apple TV 4K with redesigned Siri remote, the long-awaited AirTag Bluetooth tracker, subscription tiers in Apple Podcasts, an Apple Card for the whole family, and a purple iPhone 12.

On Tuesday, April 20, Apple will finally hold its 2021 event, Spring Loaded. We may get confirmation of rumored new products like AirTags, new iPads, an M1 iMac, and maybe even a new iPhone SE. Some dreams will be fulfilled, some crushed into the dirt. We'll cover all of it, offering commentary during the event in our Facebook group and in the special podcast episode we'll be recording right after. Here’s how you can watch Apple's April event too.

April 2021 Apple announcement

Apple will hold its spring event on April 20, and we'll get a chance to see what new goodies Tim Cook and company have cooking for us. Will the existence of the elusive AirTags finally be confirmed? Will we get a 2021 iPad Pro and one or more new low-cost iPads? A new generation of AirPods? What about an M1 iMac or new Apple TV? Our editorial team will be watching the Apple event live stream, and we'll host a conversation in our private Facebook group as the event happens; you're invited to join in, ask questions, and share your opinions. We'll record a special podcast episode immediately after the announcement, where we’ll discuss everything just announced. Below we'll cover how to be a part of our event coverage. 

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