How to Stop Advertisers from Following You around the Web in Safari

By Conner Carey Updated 07/16/2018

* This article is from our Tip of the Day newsletter. . *

Many advertisers on the web use a bit of software called cookies to follow you around so they can continue to advertise to you across the web. People are simply more likely to make a purchase if they’re familiar with a product, so cookies essentially make you familiar in the hope that you’ll eventually decide to buy. But with iOS 11 on iPhone, you can ask Safari to prevent this cross-site tracking so that ads aren’t able to follow you around the internet. If you’ve ever clicked on an ad, only to have that same ad suddenly appear on every website you go to, this setting is designed to make that stop. Here’s how to stop advertisers from following you around the web in Safari with iOS 11 on iPhone.

Related: How to Recover Safari Tabs You Accidentally Closed on iPhone

iPhone Life
Discover your iPhone's hidden features
Get a daily tip (with screenshots and clear instructions) so you can master your iPhone in just one minute a day.

How to Stop Advertisers from Following You around the Web

  • Open the Settings app.
  • Tap Safari.
  • Toggle on Prevent Cross-Site Tracking.

That’s all there is to it!

Master your iPhone in one minute a day: Sign up here to get our FREE Tip of the Day delivered right to your inbox.

Topics

How-To
Apps
Safari
Apple Apps
Web Browsers
Settings

Author Details

Conner Carey's picture

Author Details

Conner Carey

Conner Carey's writing can be found at conpoet.com. She is currently writing a book, creating lots of content, and writing poetry via @conpoet on Instagram. She lives in an RV full-time with her mom, Jan and dog, Jodi as they slow-travel around the country.